{"id":899,"date":"2022-03-16T17:26:49","date_gmt":"2022-03-16T21:26:49","guid":{"rendered":"https:\/\/www.paintcorps.com\/?p=899"},"modified":"2022-03-21T13:29:03","modified_gmt":"2022-03-21T17:29:03","slug":"growing-army-of-brand-names","status":"publish","type":"post","link":"https:\/\/www.paintcorps.com\/news\/growing-army-of-brand-names\/","title":{"rendered":"Veteran service brands adds new recruit to its growing army of brand names"},"content":{"rendered":"

This article was originally featured as the cover story of the\u00a0March 2022 edition of Veterans and Franchising<\/a>\u00a0by Franchising Magazine USA.<\/em><\/p>\n

PAINT CORPS\u2122 is the newest addition to Veteran Service Brands, joining G-FORCE\u2122, MACH ONE\u2122, and FIELD OPS\u2122 in the exclusively veteran-owned family of businesses.<\/p>\n

The \u201crookie\u201d of Veteran Service Brands,\u00a0PAINT CORPS\u2122<\/a>, offers interior and exterior painting and high-end cabinet refinishing.<\/p>\n

Meanwhile,\u00a0G-FORCE\u2122<\/a>\u00a0provides pavement marking services,\u00a0MACH ONE\u2122<\/a>\u00a0installs epoxy floors, and\u00a0FIELD OPS\u2122<\/a>\u00a0focuses on athletic field marking.<\/p>\n

Although PAINT CORPS\u2122 may be the newest member of the Veteran Service Brands family, it\u2019s actually been operating for five years, owner and founder Burgess Perry said during a recent interview with Franchising USA magazine from the franchise\u2019s headquarters in Tampa, Florida.<\/p>\n

The company just recently started franchising and is in the process of finding and onboarding its first franchise owners.<\/p>\n

Getting started<\/h2>\n

An active duty member of the military for 10 years \u2013 first as a medic and then a nurse \u2013 Perry\u2019s father owned a painting business when the franchise owner was a teenager, which he credits as giving him the idea of starting a painting business.<\/p>\n

He retired from the military in 2016 and in March of 2017, he started a local painting company in Tampa, which he called American Veteran Painting.<\/p>\n

It started with just him painting and his first customer was his neighbor across the street.<\/p>\n

While Perry got the job done on his own, he admitted that it was not done in the most efficient manner. But, that first house gave him a plethora of lessons on both how to paint a house and how to run a business.<\/p>\n

As he grew the business, he hired a good team around him and they worked out better systems for painting and scaling the business.<\/p>\n

There was just one problem; while the name American Veteran Painting was accurate, it also proved problematic for trademarking purposes.<\/p>\n

So, in 2021, the company rebranded to PAINT CORPS\u2122.<\/p>\n

\"paint<\/p>\n

Joining the family<\/h2>\n

Perry joined the Veteran Service Brands family through a connection in his own family. His brother-in-law, Vish Munusami, who lives near him in Tampa, had become the first-ever G-FORCE\u2122 franchisee.<\/p>\n

Since Perry and Munusami\u2019s families meet every Friday for dinner, Munusami told Perry about Veteran Service Brands owner Jack Child, who Perry then met.<\/p>\n

Perry asked Child what he thought of house painting as a business and it turns out that Child was planning to open a house painting franchise to add to the Veteran Service Brands portfolio. Rather than starting a painting franchise from scratch, after meeting Perry, Child decided to add PAINT CORPS\u2122 to his stable of franchise brands.<\/p>\n

\u201cThe puzzle pieces fit together just right and we partnered up to make it happen,\u201d Perry recalled.<\/p>\n

With their focus on veteran ownership, PAINT CORPS\u2122 is an ideal fit for Veteran Service Brands, as the franchise promises the same camaraderie for veterans as the company\u2019s other brand names.<\/p>\n

\u201cVeterans joining the Veteran Service Brands family enjoy instant camaraderie, proven systems in high demand businesses, group discounts, and more,\u201d Child said in a statement.<\/p>\n

\"g-force<\/p>\n

In demand<\/h2>\n

Painting has certainly been in-demand over the five years of PAINT CORPS\u2122 existence.<\/p>\n

A lot of places in the United States have homeowners associations that mandate homeowners paint their houses and keep them looking good, Perry pointed out. This typically drives up demand, along with people just wanting to perform some general maintenance on their homes.<\/p>\n

And then there is cabinet refinishing.<\/p>\n

\u201cCabinet refinishing has kind of been a buzz,\u201d Perry explained. \u201cIt\u2019s been a trendy thing for the past three to five years.\u201d<\/p>\n

At PAINT CORPS\u2122\u2019 current corporate location, they are booked for six months in advance for cabinet refinishing and they have a similar demand for painting.<\/p>\n

The right stuff<\/h2>\n

Perry said PAINT CORPS\u2122 is looking for veterans who are driven, ambitious, goal-oriented, and take pride in what they do. They should also love working with customers.<\/p>\n

Franchisee prospects who fit the profile will undergo one week of training in Tampa. The first part of the week is mostly classroom work to go through the business processes, the software the franchise uses, and the day-to-day administrative operations.<\/p>\n

The second half of the week is on-the-job training to study actual ongoing projects that are being done by the Tampa location so new franchisees can see the actual painting and cabinet refinishing processes.<\/p>\n

PAINT CORPS\u2122 also has an in-house coaching program where all franchisees meet virtually every two weeks for an hour-and-a-half coaching session.<\/p>\n

Standing out<\/h2>\n

The fact that PAINT CORPS\u2122 owners will all be veterans, and primarily employ veterans means customers are going to enjoy the integrity and professionalism that comes with being a veteran of the armed forces, Perry said.<\/p>\n

The franchise also offers a free five-year touch-up warranty where they will come back and do touch-ups to the paint for a five-year period.<\/p>\n

\u201cAll of our projects are warrantied in that way,\u201d Perry noted.<\/p>\n

Perry has already grown to 12 service vehicles and 24 technicians and competes and wins against the big name paint brands. In five years, Perry wants to have 100 locations, along with an excellent team of veteran owners.<\/p>\n

Currently, franchise locations are available nationwide.<\/p>\n

PAINT CORPS\u2122 has a veteran discount based on years of service, so someone who has served 10 years like Perry would get a bigger discount than someone who has served five years.<\/p>\n

Any veterans looking to flex their entrepreneurial muscles in civilian life will enjoy the camaraderie of Veteran Service Brands\u2019 newest recruit, PAINT CORPS\u2122.<\/p>\n

\"mach<\/p>\n

Veteran Service Brands:<\/strong><\/p>\n

    \n
  • G-FORCE\u2122 \u2013 Pavement marking<\/li>\n
  • MACH ONE\u2122 \u2013 Epoxy Floors<\/li>\n
  • FIELD OPS\u2122 \u2013 Athletic field markings<\/li>\n
  • PAINT CORPS\u2122 \u2013 Interior & exterior painting & high-end cabinet refinishing<\/li>\n<\/ul>\n

    Initial Investments<\/strong><\/p>\n

    Start as low as $20,000 for FIELD OPS\u2122 (assuming possession of a suitable pickup truck) and run as high as $150,000 depending upon brand, territory size, truck choice, and equipment package.<\/p>\n

    \"\"<\/p>\n

    Early Bird Discounts on Franchise Fees<\/strong><\/p>\n

    Deeply discounted for the first five franchise partners of Veteran Service Brands\u2019 new brand partners.<\/p>\n

    MACH ONE\u2122 and PAINT CORPS\u2122 normally have a $25,000 Franchise Fee, but offer the first five franchisees a $15,000 discount.<\/p>\n

    FIELD OPS\u2122 has a $10,000 fee. It offers a 50% discount for the first five franchisees.<\/p>\n

    Veteran Service Brands is already the largest veteran-only franchise system and aims to triple its size in the next 12-18 months.<\/p>\n","protected":false},"excerpt":{"rendered":"

    This article was originally featured as the cover story of the\u00a0March 2022 edition of Veterans and Franchising\u00a0by Franchising Magazine USA. PAINT CORPS\u2122 is the newest addition to Veteran Service Brands, joining G-FORCE\u2122, MACH ONE\u2122, and FIELD OPS\u2122 in the exclusively veteran-owned family of businesses. The \u201crookie\u201d of Veteran Service Brands,\u00a0PAINT CORPS\u2122, offers interior and exterior […]<\/p>\n","protected":false},"author":1,"featured_media":872,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"\nVeteran service brands adds new recruit to its growing army of brand names - PAINT CORPS\u2122<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veteran service brands adds new recruit to its growing army of brand names - PAINT CORPS\u2122\" \/>\n<meta property=\"og:description\" content=\"This article was originally featured as the cover story of the\u00a0March 2022 edition of Veterans and Franchising\u00a0by Franchising Magazine USA. 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